NotifyIt: Channel-Based Push Notifications Without the Tracking
NotifyIt delivers real-time push notifications through a channel subscription model — no user tracking, no ads, no data harvesting. Just the updates that matter.
Notifications are broken
Most notification services treat every message as an engagement metric. They track opens, clicks, and dwell time. They segment users, build behavioral profiles, and optimize for “retention.”
But what if you just need to tell people something? A status update, an alert, a time-sensitive message — nothing more. No marketing funnel, no engagement optimization, no dark patterns.
That’s the gap NotifyIt fills.
What NotifyIt does
NotifyIt is a channel-based push notification service for organizations.
The concept is straightforward:
- Organizations create channels — Each channel represents a topic, department, location, or any logical grouping.
- Users subscribe to channels — People choose exactly what they want to hear about. No forced subscriptions, no “recommended” notifications.
- Messages reach the right people — When something needs communicating, it goes to the subscribers of that channel. Instantly.
Think of it like a modern take on the public address system — but digital, targeted, and respectful of your attention.
Use cases
NotifyIt works for any organization that needs to communicate reliably:
- Municipalities and public sector — Road closures, service disruptions, community announcements
- Schools and universities — Class cancellations, schedule changes, emergency alerts
- Companies with distributed teams — IT outages, policy updates, facility notices
- Housing associations — Maintenance schedules, water shutoffs, general updates
- Event organizers — Schedule changes, weather alerts, logistics updates
The common thread: important messages that people opt into, delivered without clutter.
The privacy difference
This is where NotifyIt diverges from the crowd:
No user tracking
We don’t track which notifications you open, how long you read them, or what you do after. A notification is sent, you receive it — that’s the end of the data trail.
No behavioral profiling
There’s no algorithm deciding which notifications to show you first, or suppressing ones you “might not engage with.” You subscribed to a channel. You get its messages. Simple.
No ads, ever
NotifyIt is a paid service for organizations. The business model is subscriptions, not advertising. Your attention is not the product.
Minimal data collection
We need your device token to send push notifications. That’s essentially it. No email harvesting, no contact syncing, no “optional” profile fields that are actually mandatory.
Why channel-based?
The channel model solves a real problem: notification fatigue.
When you can choose exactly which topics you hear about, every notification is relevant by definition. There’s no “turn off all notifications because 90% are noise” scenario.
For organizations, channels provide structure. Instead of blasting everyone with everything, they can segment their communication naturally. The IT team posts to the IT channel. Facilities posts to the building channel. People subscribe to what applies to them.
It’s better for senders and receivers.
Built for Swedish and EU organizations
NotifyIt is built and hosted in the EU, with full GDPR compliance. For Swedish municipalities, government bodies, and organizations that need to meet strict data handling requirements, this matters.
All data stays in Europe. All processing happens in the EU. There’s no transatlantic data transfer to worry about.
Getting started
Organizations can set up NotifyIt and start creating channels in minutes.
Visit notifyit.se to learn more, or reach out with questions.